Panama's three branded towers — Maison Fendi, Wanders & Yoo, and yoo by Starck — compared side by side: pricing per m², amenities, and what a global design-house license actually delivers versus a marketing label.
Global branded-residence supply is heading toward roughly 910 active projects by the end of 2025 — up from 764 the year prior — with 837+ more already contracted through 2032. Panama's entry into this category is recent: the Santa María masterplan opened the door, and Maison Fendi, Wanders & Yoo, and yoo by Starck are the three towers defining it now.
| Project | Design house | Location | Unit mix | Entry pricing |
|---|---|---|---|---|
| Maison Fendi | Fendi Casa | Panama City | 355–437 m², 98 units, 61 stories | From $1.53M · $4,100–$5,050/m² |
| Wanders & Yoo | Marcel Wanders | Marbella | 1, 2 & 3BR, two towers | On request |
| yoo by Starck | Philippe Starck (BT Arquitectos/Hitchcox) | Avenida Balboa | 1 & 2BR, 93–180 m², 60 stories | On request |
61-story tower, interiors by Fendi Casa. Private amenities include a concierge, pool, spa, poker room, recording studio and private restaurant. Current availability: 20 residences, $1.53M–$1.8M.
View project →Two towers in Marbella connected by a shared sky lounge and Majestic Pool, interiors envisioned with Marcel Wanders. 1, 2 and 3-bedroom residences.
View project →60-story loft-style tower on Avenida Balboa, interiors by Philippe Starck. Ten unit types, 93–180 m², 1 & 2-bedroom layouts.
View project →A genuine branded residence carries a formal licensing agreement between the developer and the design house or hospitality brand — the brand approves interiors, amenity programming, and often provides ongoing design oversight through construction and delivery. This is different from a developer simply naming a building after a designer for marketing purposes.
Across the three towers, the branded-residence amenity standard runs well beyond a typical luxury building: private concierge desks, curated wellness programming, and design-house-approved finishes that carry through every unit, not just showrooms.
Concierge, pool, spa, squash, boxing ring, poker room, recording studio, private restaurant, kids areas, Italian kitchens.
Majestic Pool, sky lounge, event hall, Área Social, pergolas, gym — shared between both towers.
646-ft pool, 2 restaurants, kids playroom, spa, gym, 2 squash courts, concierge, valet, laundry.
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